the michalaks
The Michalaks craft emotionally driven storytelling that captivates audiences and seamlessly integrates brand messaging.
With over a decade of experience on YouTube and Instagram, we craft content that feels effortlessly authentic, deeply immersive, and powerfully impactful—seamlessly blending storytelling with visually compelling narratives to create a lasting connection with audiences.
Our Services
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Video Production
From concept to execution, we create high-quality, visually compelling videos that tell your story in an authentic and engaging way.
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Editing
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We craft seamless, narrative-driven edits that enhance storytelling, maintain audience retention, and align with your brand’s style.
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YouTube Integration
Whether through organic storytelling, seamless brand placements, or full-scale video production, we ensure your message reaches the right viewers in an authentic and engaging way.
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Instagram Content
We produce eye-catching short-form content tailored for Instagram, from reels to carousel posts, ensuring your brand stays relevant and shareable.
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Every project is designed to feel organic, immersive, and impactful—turning viewers into engaged communities.
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story-driven content creation
For over a decade, we’ve been crafting story-led content that seamlessly integrates brand messaging across multiple industries.
From cinematic storytelling to authentic digital narratives, we bring brands to life in a way that captivates, engages, and resonates.
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With a background in branded content, YouTube storytelling, and digital media, we’ve collaborated with some of the world’s biggest brands, translating their vision into compelling, emotionally driven films.
Our expertise lies in creating content that doesn’t just sell a product—it tells a story, sparks conversation, and leaves a lasting impact.
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This is more than production.
This is storytelling that connects.
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Influncer Marketing
Influencers are at the heart of authentic content creation, helping brands connect with audiences in a meaningful way. Our strategy blends micro, macro, and celebrity influencers to ensure your message reaches the right people through trusted, credible voices. Whether it’s social campaigns or brand integrations, we create partnerships that drive real engagement and impact.
Seamless Brand Storytelling
We don’t just create content—we craft narratives that naturally weave brand messages into compelling, story-led visuals. Whether it’s a documentary-style piece, a lifestyle film, or a digital-first campaign, we ensure that brand integration feels organic, engaging, and emotionally resonant. Our expertise lies in seamless storytelling, where the audience connects with the message without it ever feeling forced.
This keeps it aligned with what you actually do while emphasizing authenticity and impact.
TRACKABLE RESULTS
Great storytelling is only powerful if it delivers. We design narrative-driven marketing strategies that not only capture attention but convert. Every campaign is backed by real-time data tracking, ensuring your investment translates into measurable engagement, brand affinity, and revenue growth. Because the best stories don’t just get watched—they get remembered.
We always love working with The Michalaks, who are great content creators. At Clarks, we always choose to partner with influencers who choose to work only with brands that they feel are a right fit, which always produces the most authentic content.
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They are a genuinely lovely family who we are proud to be associated with. Their engagement rates on Instagram are always above our average and their sentiment rate on YouTube for our most recent campaign was 97%, which is fantastic.
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Elise Hamer
Global Communications &
PR Manager, Clarks
recent production
gohenry & sony
"one of the most creative things I’ve ever seen a brand do with our IP".
Peter Staines
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Director of Partnerships & Promotions at Sony Pictures
Campaign:
go henry tv ad
Campaign:
Dentalife
Brief:
We would love to work with you to create positive and uplifting content featuring Dentalife chews and treats (chews for dogs and treats for cats).
What we delivered:
10m views.
Campaign:
Müller Light
Brief:
We want you to jump on this trend by highlighting Müller Light's Smooth Toffee flavour and crafting
an autumnal recipe that everyone can easily recreate at home
What we delivered:
806k views.
some of our sponsors
