Story-Driven Content Creators · Portugal
THE
MICHALAKS
Award-winning storytellers crafting emotionally driven content that captivates audiences and seamlessly integrates brand messaging. Cinema-grade production. Authentic connection.
Who We Are
More than production.
This is storytelling that connects.
Stef and Hannah Michalak are award-winning content creators and storytellers with over 13 years of experience. We craft emotionally driven storytelling that captivates audiences and seamlessly integrates brand messaging.
Our content feels effortlessly authentic, deeply immersive, and powerfully impactful — blending storytelling with visually compelling narratives to create a lasting connection with audiences.
What started as a passion for filmmaking has evolved into a creative studio dedicated to producing high-impact, emotionally driven narratives for brands that want more than just a video — they want a story that matters.
Cinema-Grade Production
Quality rivalling traditional TV and film, all in-house via Michalak Productions
British Expats in Portugal
Unique positioning for travel, relocation, and international brands
Trackable Results
Every campaign backed by real-time data tracking and proven ROI
What We Deliver
Since
2012
Featured Work
See what we create.
From intimate family vlogs to high-end brand campaigns — every piece is crafted with cinematic quality and authentic storytelling.
Our Vlogs
Cinematic weekly vlogs that blend family life with beautifully crafted storytelling — the content style our audience loves.
Brand Content
Premium production for brands — TV-rivalling quality, compelling narratives, and seamless brand integration.
Family Adventure
Authentic family storytelling that takes audiences on the journey with us — genuine moments, beautifully shot.
Lifestyle & Travel
Immersive travel content capturing the beauty of our expat life in Portugal — perfect for travel and lifestyle brands.
Day in Our Life
A window into everyday Michalak life — the kind of relatable, warmly produced content that keeps audiences coming back.
Behind the Scenes
An honest look at how we create — from concept to camera, showing the craft and care in every production.
Our Reach
Audience that listens, watches and acts.
Our combined reach across YouTube and Instagram connects brands with an engaged, loyal audience of 584K+.
YouTube — The Michalaks
/themichalaks
YouTube — Hannah Maggs
/hannahmaggs
Instagram — Hannah
@hannahmichalak
Instagram — Stef
@stefmichalak
Combined Reach
across all platforms
Audience Demographics
Gender Split
Watch Time
YouTube Analytics — by views
Age Distribution
YouTube Analytics — by views
Top Locations
Age × Gender Breakdown
Percentage of total views
| Age Group | Female | Male | Total |
|---|---|---|---|
| 18–24 | 40.92% | 2.35% | 43.27% |
| 25–34 | 29.55% | 3.51% | 33.06% |
| 13–17 | 8.39% | 0.24% | 8.63% |
| 35–44 | 6.27% | 1.79% | 8.06% |
| 45–54 | 2.41% | 1.31% | 3.72% |
| 55–64 | 0.96% | 1.01% | 1.97% |
| 65+ | 0.67% | 0.61% | 1.28% |
| Total | 89.17% | 10.81% | 100% |
Key Insight: Core audience is women aged 18–34 (76% of views, 76% of watch time) — the most sought-after demographic for lifestyle, fashion, beauty, wellness, travel, and family brands.
Brand Partners
Trusted by world-class brands.
From automotive to entertainment, retail to FMCG — we've delivered results for brands that demand quality.
Also worked with
Campaign Results
Dentalife (Purina)
10M viewsPositive, uplifting content featuring Dentalife chews and treats
Instagram Reels
Müller Light
806K viewsHighlight Müller Light Smooth Toffee with an autumnal recipe trend
GoHenry × Sony Pictures
TV AdTV commercial production — aired on ITV throughout 2025
"One of the most creative things I've ever seen"
View Case StudyJaguar Land Rover
700K viewsContent used across JLR's own platforms
Facebook with 39 shares & hundreds of positive comments
Featured Campaign
Jaguar Land Rover
Content used across JLR's own platforms. Facebook video amassed almost 700K views with hundreds of positive comments.
Testimonials
What our partners say about us.
“We always love working with The Michalaks, who are great content creators. At Clarks, we always choose to partner with influencers who choose to work only with brands that they feel are a right fit, which always produces the most authentic content. They are a genuinely lovely family who we are proud to be associated with. Their engagement rates on Instagram are always above our average and their sentiment rate on YouTube for our most recent campaign was 97%, which is fantastic.”
Elise Hamer
Global Communications & PR Manager
Clarks
“The Michalaks have quickly become shorthand for 'gold-standard creator content' within Brilliant Noise. Us and our clients adore them — the quality of the work, their creativity, their authenticity and their amazing ability to always make something unique, fresh and something people really want to watch. They're the future of influencer marketing.”
Stephanie Hubbard
Content Consultant
Brilliant Noise
“One of the most creative things I've ever seen a brand do with our IP.”
Peter Staines
Director of Partnerships & Promotions
Sony Pictures
What We Offer
Full-service creative production.
From concept to analytics — everything you need to tell your brand's story beautifully and effectively.
Video Production
From concept to execution, high-quality visually compelling videos
YouTube Integration
Organic storytelling with seamless brand placements and full-scale production
Instagram Content
Reels, carousels, Stories, and grid posts that engage and convert
Editing & Post-Production
Seamless, narrative-driven edits that elevate every frame
Content Production for Brands
Premium video and photo content for TV, Cinema, OOH, POS, and Digital
Brand Storytelling
Narratives that naturally weave brand messages into story-led visuals
Influencer Marketing
Strategy blending micro, macro, and celebrity influencers
Brand Ambassador
Long-term multi-platform partnerships that build lasting brand affinity
Retreat Integration
Brand partnerships within Glow State wellness retreats in Portugal
Trackable Results
Narrative-driven marketing backed by real-time data tracking
Content Categories
Why The Michalaks?
13+ Years of Trust
One of the longest-running UK creator families
In-House Production
Michalak Productions — no third-party middlemen
Authenticity First
We only work with brands that feel right. Always organic, never salesy.
Global Positioning
British expats in Portugal — unique appeal for international brands
Get In Touch
Let's Create Something Together.
Ready to tell your brand's story? We'd love to hear from you. Let's discuss how we can create content that truly connects with your audience.